Sell on Botswana's Fastest Growing Online Marketplace

Whether you’ve already got an established ecommerce business, a great idea for a new product, or you just have a passion for selling, here’s how to take that next step with Beehive.

Pricing

Selling on Beehive as an individual is Free up to 20 products. A subscription of P149/month for sellers selling more than 20 products

Subscription Fees

These are the fees you pay for your selling plan, and they vary depending on which plan you select.
  • On the Professional selling plan there’s a flat fee of P149 per month and no per-item fee.
  • On the Individual selling plan there’s a P10 fee for each item sold.

Selling Fees

These fees are charged per item sold, and they include referral fees (which are a percentage of the selling price and vary depending on the product’s category), and variable closing fees (which apply only to media categories).

Appliances
12%
Audio & Video
9%
Automotive
8%
Baby
11%
Beauty
12%
Books
12%
Cellphones & Wearables
8%
Computers & Office
9%
Fashion
12%
Luggage
12%
Electronics
12%
Gaming
13%
Groceries & Household
10%
Health & Hygiene
10%
Home Furniture & Decor
12%
Sports & Training
11%
Stationery
12%

Shipping Fees

When you fulfill orders yourself, Beehive shipping rates apply. We charge these shipping rates based on the product category and shipping service selected by the buyer.

Fulfilled By Beehive (FBB)

For products that Beehive fulfills for you (known as Fulfillment by Beehive, or FBB), there are fees for order fulfillment, storage, and optional services.

Welcome to Selling on Beehive.co.bw

We are excited to get you started. We are a business platform that enables you to sell your products to anywhere in Botswana. We are obsessed with customer satisfaction, and our customers want a trusted destination where they can purchase a wide variety of goods—which is what makes sellers like you so important. We’re always looking for ways to add value for our customers and be Botswana's most customer-centric company. As a Beehive Seller, you take part in offering those customers better selection, better prices, and a top-notch customer experience.

Our Edge

When you start selling on Beehive, you become part of a community of retailers of all kinds, from big retailers organizations, SME's and individuals who make handcrafted goods. They all sell here for a reason: to reach the hundreds of thousands of customers who visit Beehive to shop.

How to register

With two selling plans Individual & Professional, Beehive offers you the flexibility to sell one item or sell thousands. Before you begin registration, decide which plan is a better fit for your business.

The Individual plan costs P10.00 per sale, while sellers using the Professional plan pay P149 per month, no matter how many items they sell. If you sell more than 20 items a month, the Professional option makes a lot of sense. Whichever plan you select, don’t worry about making the wrong choice—you can change plans at any time.
Individual Seller
Sell products less than 20/month
P0.00/month
  • + Additional selling fees
  • Fulfilled by Beehive (Optional)
Professional Seller
Sell products more than 20/month
P149/month
  • + Additional selling fees
  • Free 30-Day trial

How much does it cost to sell on Beehive?

There are a few different types of selling fees you might pay, depending on your selling plan and the types of products you sell.

Seller Dashboard

Once you register as an Beehive seller, you’ll have access to your Seller Dashboard account. Think of Seller Dashboard as your go-to resource for selling on Beehive. It’s a portal to your Beehive business and a one-stop shop for managing your selling account, adding product information, making inventory updates, managing payments, and finding helpful content to help you navigate your Beehive business. It’s also where you list all your products.

Below are a just few of the things you can do from Seller Dashboard.
  • Keep track of your inventory and update your listings from the products tab
  • Use customer metrics tools to monitor your seller performance
  • Contact Seller Support and open help tickets using the Support
  • Keep track of your daily sales for all the products you sell on Beehive

How to list your products

To sell a product on Beehive, you must first create a product listing. Either match an existing listing (if somebody else is already selling the same product on Beehive), or create a new listing (if you are the first or only seller).

The specific way sellers upload and list their products varies depending on their selling plan. To put it simply: Sellers using a Professional seller account have the option of listing their products in large batches using bulk uploading or inventory management with third-party systems, while Individual sellers list products one at a time.

In most cases, products must have a Global Trade Item Number (GTIN), such as a UPC, an ISBN, or an EAN. Beehive uses these product IDs to identify the exact item you’re selling. If you match a listing, you won’t need to provide a product ID since it already exists. If you’re adding a product that’s new to Beehive, you may need to purchase a UPC code or request an exemption.

In addition to a product ID, here’s some of the important information that goes into each product listing:

  • SKU
  • Product title
  • Product description and bullet points
  • Product images
  • Search terms and relevant keywords

A product detail page is where customers view a product sold on Amazon. If you’ve shopped on Amazon, you’ll probably recognize the product detail page. It’s where customers can find all the relevant information about a particular item.

When multiple sellers offer the same product, Amazon combines data from all the offers into one product detail page (so we can present customers with the best experience). You can propose product information on a product detail page, along with other sellers and manufacturers, and request detail page reviews if you think the information is not correct.

As you’re building your product detail pages, try to think about what will best help customers find your products, discover answers to their questions, and make a purchasing decision. Aim for the ultimate customer experience by making your listings concise, accurate, and easy to understand.

1.
Title
200 characters max, capitalize the first letter of every word
2.
Images
600 x 600 or 1,000 x 1,000 pixels to increase listing quality
3.
Variations
Such as different colors, scents, or sizes
4.
Bullet points
Short, descriptive sentences highlighting key features and benefits
5.
Featured offer (“Buy Box")
The featured offer on a detail page. Customers can add to their cart or “Buy Now”
6.
Other offers
The same product sold by multiple sellers offering a different price, shipping options, etc.
7.
Description
Keywords improve the chances that people will find your listing

How to deliver your products

Beehive sellers have two options for getting shoppers their stuff: You can do it yourself, maintaining your own inventory and shipping products to customers (merchant-fulfillment), or have Beehive take responsibility for packaging, labeling, and shipping products through Fulfillment by Beehive (FBB). Each method has its own set of benefits—you just have to decide which one is right for your business.

Merchant Fulfilment

Merchant-fulfilled just means you store and ship products directly to customers yourself. Beehive charges shipping rates based on the product category and shipping service selected by the customer, then passes the amount on to you in the form of a shipping credit.

Set shipping rates apply to all products sold with an Individual plan, so it’s important to determine if you can still price items profitably. Beehive’s Buy Shipping tool can help you get a great deal on shipping labels with Beehive’s trusted network of shipping partners, ship and confirm your orders, and track your shipments.

Performance Metrics
Beehive sellers operate at a high standard so we can
provide a seamless, delightful shopping experience.
We call it being customer-obsessed, and as an
Beehive seller it means keeping an eye on these
key metrics:
  • Order defect rate (a measure of a seller’s
    customer service standards):
    < 1%
  • Pre-fulfillment cancel rate (initiated by the
    seller before shipment): < 2.5%
  • Late shipment rate (orders that ship after the
    expected date): < 4%
You can keep tabs on your performance and make
sure you’re meeting your targets in Seller Dashboard

Managing your Beehive Business

Your first sale is a big milestone—but it’s just the beginning of your growth opportunities selling on Beehive. Once your store is up and running, there are a few important things to keep in mind.

Customer Reviews

 
Customer product reviews are an integral part of the shopping experience on Beehive, and they benefit both customers and sellers. Make sure you’re familiar with the right way and wrong way to get more product reviews and avoid policy violations.

Opportunities for Growth

The moment you’re selling on Beehive is the moment you can start growing your Beehive business. Once you’ve launched your business, Beehive has tools in place to help you take your business to the next level (or the next couple of levels).

Advertising

Beehive’s advertising solutions create new ways for you to reach and engage shoppers, regardless of whether they’re just starting to compare products, or ready to make a purchase. Ads show up right where customers will see them (like the first page of search results or product detail pages).

Beehive offers three advertising solutions.

Promotions & Coupons

Customers want to save, and promotions are an incentive to make a purchase now. There are three types of promotions: money off, free shipping, and buy one get one free. You can also offer percentage or money-off discounts with digital coupons.

Expansion in Africa

Selling globally is a huge milestone for any business. It means hundreds of millions of new customers and the potential for a big boost in sales. Global expansion has a lot of moving parts, but with Beehive Global Store, you get to use Beehive’s global infrastructure to get your products in front of customers in Southern Africa.

When it’s time to take your business to the next level, use Beehive Global Store to list and sell your products on any of our online stores in Zimbabwe, South Africa, Namibia & Zambia

What makes a great seller?

Selling globally is a huge milestone for any business. It means hundreds of millions of new customers and the potential for a big boost in sales. Global expansion has a lot of moving parts, but with Beehive Global Store, you get to use Beehive’s global infrastructure to get your products in front of customers in Southern Africa.

When it’s time to take your business to the next level, use Beehive Global Store to list and sell your products on any of our online stores in Zimbabwe, South Africa, Namibia & Zambia